About us

Hey there! We’re Soo glad to see you!

Sorry, that was like a bad Tinder opener. Let’s start again.

*Clears throat*

Welcome to Soo Snail Mucin, where ancient K-Beauty rituals meet modern science to create skincare that’s as intriguing as it is effective. 

In a world where skincare trends come and go, we stand by the enduring wisdom of Korean beauty practices, crafting products that honor tradition and embrace innovation.

As you might have guessed from our name, snail mucin — a time-honored cornerstone of Korean beauty — is the heart and soul of our products, each crafted to bring the transformative power of this natural marvel directly to your skin.

And if you’re not in the loop yet, and you’re sitting there thinking “wait, wait, snail what now?”

Well, we wrote this for you.

Our Essence: Snail Mucin Unearthed

Snail mucin is not just an ingredient; it's a natural phenomenon. 

Revered for centuries in Korean skincare for its regenerative properties, this potent essence is a legacy in motion on your skin.

Imagine a natural elixir so potent that it can coax the skin back to its most supple state, encouraging regeneration as if by whispering the secrets of youth into every cell. That’s snail mucin for you. 

Our snail mucin is brimming with glycoproteins, nature’s own system of defense and repair, ensuring that with every application, your skin is cocooned in care and healing.

The hyaluronic acid within it is like the oasis of the desert – a profound hydrator capable of locking in moisture, giving your skin the resilience of a well-nurtured garden. Each drop is a drink of hydration, leaving your face dewy and radiant, as if kissed by the morning dew.

And let's not forget the glycolic acid – a gentle exfoliant in this natural concoction. It softly dissolves the bonds of tired, worn cells, revealing the fresh, bright complexion beneath. It’s not just a renewal; it’s a celebration of your skin’s natural beauty.

Here at Soo, we harness this all-natural, all-powerful ingredient to its full potential, delivering nature’s greatest skin-loving ingredients directly into your skincare regime.

Why Snail Mucin?

The magic of snail mucin lies in its ability to repair, renew, and rejuvenate. 

Snails produce this unique substance to protect and restore their own bodies. And as it turns out, this translates incredibly well to human skin care.

Rich in a medley of skin-loving nutrients, snail mucin is a powerhouse of hydration. It drenches your skin with moisture, leaving it feeling plump and dewy, as if you've just emerged from a refreshing spring. 

The hydration goes beyond surface-level; it penetrates deep into the layers of your skin, ensuring long-lasting moisture and a supple feel.

But that's not all. Snail mucin is also a champion in smoothing and refining the skin. 

It gently fades fine lines and reduces hyperpigmentation, weaving its way through the skin to reveal a more even-toned, radiant complexion. This is your secret weapon against the tell-tale signs of time, working tirelessly to preserve your skin’s youthful vibrancy.

Moreover, it's a collagen booster. Collagen, the protein that keeps our skin firm and bouncy, gets a significant uplift from snail mucin. 

The result? Skin that’s not just moisturized, but also firmer and more elastic – like turning back the clock to reveal your skin’s inherent beauty.

Our Pledge: Authenticity and Purity

Authenticity and purity are not just ideals for us; they are the foundational pillars of everything we create. 

With our commitment to honesty and transparency, we ensure that our ingredients are naturally derived and organic, wherever possible. 

Take, for example, our Korean Snail Serum, boasting 97% naturally derived and 35% organic ingredients.

We approach the terms ‘natural’ and ‘organic’ with the respect they deserve, steering clear of bending definitions to enhance our image. 

When we say organic, we mean ingredients cultivated without synthetic additives, pesticides, or genetically modified organisms. This approach is a reflection of our dedication to providing skincare that is not only effective but also respectful of both your skin and the environment.

Similarly, our stance on 'naturally derived' ingredients is marked by an unwavering commitment to purity. 

We choose components that are sourced from nature, minimizing the use of synthetic substances while maximizing the wholesome benefits of natural elements. This way, each product aligns with our vision of gentle yet effective skincare.

Central to our promise of purity is our cruelty-free method of harvesting snail mucin. We’re especially proud of this part.

Our snails are treated with the utmost care, allowed to roam freely over mesh nets. The mucin is collected as it naturally falls through the nets, ensuring no harm comes to our slimy little friends and maintaining the integrity and efficacy of your snail mucin.

In every jar and bottle of our Korean Snail Serum, you'll find more than just skincare products; you'll discover our commitment to maintaining the highest standards of honesty and transparency. 

We don’t just offer beauty solutions; we provide a skincare experience that you can trust, rooted in the purity of nature and the sincerity of our practices.

Crafted with Care, Created for Efficacy

In partnership with Korean skincare innovators, we can proudly say we’ve perfected the art of snail mucin skincare.

This journey has been one of passion, precision, and partnership with some of the most revered skincare innovators in Korea. 

This collaboration is our bridge between the age-old wisdom of traditional skincare and the cutting-edge advancements of today’s beauty science.

Our recipes, rich in history and heritage, are more than formulations; they are stories of timeless beauty rituals passed down through generations. 

But we don’t just rest on the laurels of tradition. We infuse these ancestral recipes with modern scientific understanding, creating products that are not only steeped in cultural richness but also blazing a trail in skincare innovation.

And our commitment to efficacy will never change. We understand that your skin is as unique as your fingerprint, and it deserves personalized care. 

That’s why our snail mucin skincare line is designed with a spectrum of skin needs in mind. Whether it’s combating the signs of aging, addressing hydration needs, or giving your skin a radiant glow, our products are tailored to deliver visible results.

In our labs, every ingredient is chosen with intention, every formula is balanced with precision, and every product is tested for the highest efficacy. It’s a meticulous process where science meets art, ensuring that what reaches your skin is nothing short of excellence. 

Our approach to skincare is holistic - it’s not just about treating skin concerns, it’s about nurturing your skin’s overall health and vitality.

Quality Beyond Borders

While our soul (or perhaps that should be our Seoul?) is Korean, our mission is global.

Adhering to the stringent and uncompromising quality standards of Korea, we ensure that every product not only embodies the powerful tradition it comes from but also meets the high expectations of skincare aficionados around the world. 

Our standards are not just guidelines; they are the pillars upon which the trust of our customers is built. They reflect a dedication to excellence that spans every step of our product development – from sourcing the finest snail mucin to the meticulous crafting of each formula.

But our quest for quality doesn’t stop at efficacy. We believe that true beauty comes with responsibility. 

Therefore, sustainability is woven into the fabric of our operations. That means sourcing some of our more “boring” ingredients closer to our home in the US, when it enables us to cut down on carbon emissions — and maintain the same exacting quality you’d find on the streets of Seoul. It's about creating beauty solutions that you can indulge in without any reservations.

Manufacturing with an unflinching eye on sustainability, we deliver these time-honored benefits with a clear conscience.

Soo Good for Your Skin!

Above all, we see skincare as a testament to nature's gifts and science's ingenuity. 

Snail mucin is our muse, guiding our formulations and inspiring our products. 

Each bottle from Soo is an ode to this miraculous ingredient, a promise of natural beauty and enduring care.

We invite you to explore our store, and discover the skin-transforming wonders of snail mucin for yourself!